"The script is your safety net. I actually feel better about the fact that I can take more risks and walk the tightrope, because I know at the end of the day, I have the script to catch me". ~Gus Van Sant, Good Will Hunting

Scriptwriting is the most important skill involved in video production. An effective script is the blueprint for a well-received and well-respected video, and there's no amount of fantastic cinematography that can take the place of a solid script or save a poor one. Your script is the overall framework and game plan upon which everything else depends, it details exactly what you wish to achieve. So a script must effectively interweave the dialog, action, narration, and overall theme of your project. The script should be sufficiently detailed for the client to be able to tell that he or she has a winner just from reading it. It should be that apparent.

We work closely with the client from the beginning of the project, to be sure that the script effectively outlines the concept, conveys the message, and references the overall emotions that you want your audience to go through as the video unfolds. We are committed to making your script as concise and natural-sounding as possible by writing smooth, natural sounding narration and conversational dialogue. We recognize the need for balance in a script---balance between being creative and being concise, between being sufficiently detailed and coming to the point.

We often create and polish scripts based on in-person and telephone interviews, as well as by using company brochures, promotional materials, available product information as well as Internet and library research. In our business, it has often been said that great scripts are not written, they are rewritten. In this spirit, we continue to refine the script sending it to the client for suggestions and changes, until both we and the client are completely happy.

Dialog can make or break a script, which is why we place such a high premium on polishing it to perfection. Unrealistic dialogue calls attention to itself as sure as an off-key note, breaking the ‘suspension of belief' upon which all drama relies. Writing good dialog is the result of having a good ear for catching the rhythms and speech patterns of everyday dialogue.

We take great care in making dialog sound as natural as possible taking jargon, slang, and the rhythms of people's everyday conversational styles into consideration in our scripts. To hear some of our natural sounding dialogue, please check out our demo reel online.